I haven’t posted in a few weeks because I may have been in close consultation with TheGoldCone’s crack legal department regarding the shocking introduction of Cold Stone Creamery’s Gold Cone Collection. Actually the introduction isn’t shocking, the misappropriation of a trademark which perhaps should not legally be theirs is a bit shocking. A lifetime of wondrous treats would be a reasonable offer.
It came as quite a shock to us here at TheGoldCone that they would appropriate what may or may not clearly be our trademark name. And I would have been in consultation with our crack legal department, except it costs one heck of a lot to even ask the questions. I also imagine in advance that it would be difficult to match their legal fees and overall killer instinct as a large corporation. I would imagine that rather than admitting they were wrong, they would drain our teeny budget and simply go on about their business.
So please stop sending the letters asking if we noticed the trademark infringement, of course we did. As a result of looking at their marketing information the entire GoldCone team may simply go to the local store and treat ourselves to one of their non trademarked (despite their cute use of the TM symbol) Gold Cone’s instead of whining about the injustice of them all.
Someone asked if I even sent a note to them to defend the trademark and alert them to possible legal action. I have not, karma is a difficult thing to manage, and we will continue to work to develop our product and our enterprise in a responsible manner, and behave nicely.
Have a great day and let me know if you like their cones as much as ours!